Friendly Folk, an ecommerce side project selling home goods and wearable art, was born out of my love of nature, beautifying indoor spaces, color, slow fashion, and woodworking.

Starting with a doodle of earrings I wish existed, I took the plunge into sending my work to a laser cutting service in San Francisco, where I learned about materials and cost-effective cuts. Since then I’ve acquired my own laser-cutter for quick prototyping and experimentation. Friendly Folk is a continual work-in-progress passion project for late nights after work, so this section is a work-in-progress as well!

Mood Board

I grew up with Polish Pisanki on my dresser (beautifully handpainted Polish Easter eggs) and German Erzgebirge (simple, well designed wooden German toys), which helped influence my love of folk art and handmade things. Friendly Folk pulls from my German and Polish roots but contemporizes them. It’s no wonder I grew fond of Alexander Girard, a midcentury designer also inspired by folk art, whose work is also featured on the mood board below.

Friendly Folk’s brand is playful, bursting with unexpected color, geometric and reduced to the simple repeating forms, and exudes warmth. My goal is to create homely yet cutting-edge goods, so I wanted the branding to reflect that. This is a brand for adults who crave color and whimsy but believe in good design. It’s also a brand that appeals to kids.

LOGO EXPLORATION

Logo Colorways

Branding Guide

Packaging